Take a look at virtually any grip on the market you will see the manufacturer’s or grip’s name engraved somewhere on the outside body of the golf grip. Typically that name is designed to be in the “up” position or pointing toward the toe of the club at address. This may be in conjunction with some sort of hand placement details to assist with alignment. This practice is done for branding purposes.
Karma has broken every commandment in marketing and has come out with a new version of our most popular golf grip but without the logo in the ordinary position